Following the announcement of SAFM’s new ‘dual-breakfast show’ strategy, we ask the question… Would you prefer two breakfast shows rather than one?
For SCA, this change at SAFM could be a test for things to come.
However, from a programming perspective, wouldn’t this simply mean more shows to promote across the day – and wouldn’t it confuse the listener?
Either way, well done for SCA and SAFM for making such bald move.
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