R.I.P. Vega (2005-2010)

Sydney & Melbourne’s ever-struggling Vega brand is no more. Introducing ‘Classic Rock 95.3FM’ and ‘Classic Rock 91.5FM’.

As the new yet plain name suggests both stations will be playing… classic rock.

Is this anything new? Or is it just DMG’s way to say it is further committing itself to becoming a carbon copy of ARN’s Classic Hits stations and Austereo’s Triple M.

The format change is nothing new for Vega. If DMG really wanted to relaunch, why not look at Triple M’s recent revival of it’s ‘best rock’ format. In other words, why doesn’t DMG look at bringing back Vega’s ’40 years of music’ format’? Sydney and Melbourne never really got to experience the potential of the diverse format.

After listening to the newly named station, Classic Rock seems to be nothing new to Vega listeners. It’s a new ID with the same ‘rock legends’. The only difference now is that Pink and Coldplay are no longer considered to be on that ‘legends’ list.